Q: Why should we list our home for sale with you?
Answer: We firmly believe in providing exceptional service. For this reason is that so many sellers have entrusted us with the sale of their home. They feel confident that we are there to sell their home, while getting them the most money, in the shortest amount of time. We offer a Seller's Marketing plan that provides so much more than just listing your home in the MLS and sticking a for sale sign in your front lawn. In today's competitive market, you need someone with a marketing plan to get your home out in the public eye with potential buyers.
Our No Risk or Obligation Home Marketing Plan offers benefits that the ordinary agent does not. Our plan offers flexible commissions to put more money in your pocket, a client reward program when both buying and selling that actually rebates cash back to you, a cancel anytime policy, and more marketing power than your average agent in the Inland Empire.
I the last five years we have helped hundreds of people buy and sell. The average agent handles around five sales a year. When hiring anyone to perform a job for you, experience should weigh heavily in that decision. Who wants to be the surgeon's first patient?
One of our plan benefits is that we allow you to cancel the listing at anytime. Most agents will not give the consumer this right. You might ask yourself why agents need to "lock you up" for four to six months. Why would they be afraid to give you the right to cancel? Our philosophy is that we would rather strive to earn your business every day. We are confident that we can provide a superior level of service and care. If we don't, we don't deserve your business. It is that simple. See our Marketing plan.
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Q: I heard that there are limited service agents who charge less. Why shouldn't I hire the cheapest agent?
Answer: Everyone wants to get as good a deal as possible and net as much money as possible when selling. But if you save 1%-2% (which is typically what a discount broker will save you) on selling costs and then sell your home for 5%-10% less, obviously you haven't saved anything. 1% disappears pretty quickly when you are negotiating the sale of a $500K+ piece of real estate.
Selling real estate is all about getting as much exposure as possible. The fact of the matter is we can sell your home for more. We have the track record we do because we are experts at pricing the property (using a specific supply-demand analysis prior to even looking for "comps") and experts at creating the greatest amount of exposure of your property.
Sadly, there are many agents who need the deal (sometimes more than you do). The weakest negotiator in any transaction is the one who has to have the deal. We are in the fortunate position of having enough clients that any one deal won't make us or break us. Therefore the negotiations are really about getting you the most money for your home. Period. If the offer doesn't make sense, you can count on us to tell you so.
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Q: Why do you sell so many homes?
Answer: Because we have a proven and effective marketing plan that gets your home seen by potential buyers. We advertise your home extensively and we let other agents know that your house is on the market. Our experience, market knowledge, and taking care of every little detail are all factors of why we not only list homes we sell them.
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Q: Are you too busy to sell my home?
Answer: No. We work with a highly experienced staff, which are the foundation of our exceptional service. The support of these diligent and wonderful people, allow us to treat each of our clients as if they were our only client. Compare this with the agent who is trying to do everything themselves.
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Q: Why do your homes sell so fast? Do you price them too low?
Answer: Absolutely not. We make it our business to know the market, so we can ensure we get the highest possible price for our sellers. Our homes typically sell for 2.0% more money and in significantly less time than the average agent because of the effective marketing we do. We accomplish this by first doing a supply/demand analysis in the immediate area for any home we consider marketing. All agents have access to the same market information. It is the evaluation of what that information means to the marketing of a home that matters. X-rays mean nothing until they are evaluated by a competent doctor. Similarly, knowing what the market is doing in any area affects both the marketing time and value. Factors like area, demand, condition, pricing, accessibility, and agent choice all affect a home's time on market.
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Q: Tell me about your marketing plan.
Answer: Please see our Marketing Plan
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Q: Do you advertise your listings on the internet?
Answer: Absolutely! All of our marketing materials which include yard signs, postcards, magazine ads, home flyers, etc. prominently feature our website address. Your home will also be on Realtor.com, the number one real estate website in the world, as well as other websites as Google, Yahoo!, AOL, MSN, LA Times.com, Homeseekers.com, and many others. According to the National Association of Realtors Profile of Home Buyers and Sellers, over 70% of home buyers used the internet when starting their home search process, so it is pivotal that your home be featured on the web.
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Q: Do you input your listings into the Multiple Listing Service (MLS)?
Answer: Again, absolutely! Any agent who does not place your home on MLS is doing you a huge disservice. With over 30,000 agents in the Inland Empire, it is important to tap in to that agent base of buyers. Also, if you are not on MLS you cannot appear on Realtor.com, the number one real estate site on the internet.
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Q: Do you advertise in newspapers or home magazines?
Answer: Again, absolutely! We advertise in the L.A. Times, La Opinion, Home Gallery, and the Real Estate Book.
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Q: Shouldn't I pick an "area specialist" to sell my home?
Answer: In the past there were agents that specialized in a certain area but the internet and cell phones have drastically changed all of that. Buyers are coming not only from your town but from all over the Inland Empire, and even other parts of the country. Over 19,000 families moved from Los Angeles County last year alone. The most important factor in picking your real estate specialist is the experience and the marketing power they can provide for you.
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Q: How long does it take to get my home on the market?
Answer: Once we have a signed listing agreement and a key, we can have your home on the market within 24 hours. However, it usually takes a day or two for the sign company to professionally install the sign.
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Q: Can I save more money if I buy and sell through you?
Answer: Absolutely! If you are selling more than one house or plan to both sell and buy (new or resale) ask for details about our Client Rewards Program.
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Q: How do you set the price for my home?
Answer: We will meet with you to review a complete market analysis of your home, evaluate supply and demand for the area, and examine property condition. At that point, we can guide you to the correct range of pricing.
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Q: I'm out of town. Can you handle the transaction for me or will I need to come back to town?
Answer: We can take care of all the details from start to finish without you needing to come to town. We simply need a key and your fax number.
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Q: My home needs some repairs. Do you know any service people that can help?
Answer: We have a number of service people whom we have used in the past and are happy to recommend to you. Ask us about our free carpet cleaning and lawn cleaning service.
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Q: I don't have any money to fix up my home. Can you still sell it in its current condition?
Answer: Absolutely! Just like any home, we will simply evaluate the condition issues, supply/demand in the neighborhood, and pricing relative to those factors.
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Q: How long is your listing agreement for?
Answer: We typically sign a listing agreement for 90 days, but remember, unlike most agents, you are free to cancel anytime.
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Q: I am currently listed with another agent and want to cancel. Can you get me out of my listing agreement with them?
Answer: Unfortunately, if you signed a listing agreement with another agent, you are bound by that agreement. You certainly can approach the broker or agent to address your unresolved issues , and some agents may let you out of your agreement early. However, our "cancel anytime" policy towards listings does not give us the authority to cancel other agents listings.
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Q: What if my plans change and I don't need to sell my house?
Answer: You may cancel your listing at anytime. Period.
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Q: Will you be representing me or the buyer?
Answer: We always represent the seller on any home we have listed for sale, which means our objective is to get you the most amount of money and the best terms possible. The real question is whether we will be representing the buyer as well. In the event that we have a buyer for your home, it would fall in the category of "Dual Agency". In that scenario, unless you have instructed us in writing otherwise, we would represent both parties.
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